London Fashion Week’s Spring/Summer 2014 saw models gracing the catwalks with an array of gorgeous hairstyles. From Mulberry’s side swept updos and Erden’s thick plaits to loose, flowing locks at Matthew Williamson, Burberry and Ong Oaj Pairam. A trend was clearly there, however – healthy looking hair! And that’s just our forte here at Philip Kingsley.
Here are our top 3 looks from the S/S 2014 catwalk and the rundown on how to get your hair looking just as fabulous:
LONG LOCKS WITH VOLUME AT ONG OAJ PAIRAM
For long, volumious, healthy looking hair, as seen at Ong Oaj Pairam LFW S/S 2014 show, your hair first has to be in good condition! Dry and brittle hair will break easily, leaving your ends frayed and fine. Use a weekly pre-shampoo conditioning treatment to restore moisture back into your hair shaft. This will allow it to grow longer without the snappage and split ends that are often seen on past-shoulder length styles.
To get the look when styling, apply a heat protective serum to your hair, as well as a light-weight smoothing product. This will keep frizz at bay and also help guard your hair against damage from hair dryers. To achieve sky-high volume, spray a volumising hair spray throughout your roots and blow dry agains the grain of your hair growth. Always make sure to turn off the heat from the dryer when your hair is ‘just dry’. Those extra few seconds can leave your hair de-hydrated, vulnerable and wispy looking.
Recommended Philip Kingsley Products
ELASTICIZER: our multi-award winning pre-shampoo conditioning treatment that restores moisture, shine and bounce back into tired tresses. Originally created for Audrey Hepburn, Georgia May Jagger and Cate Blanchett are also fans.
MAXIMIZER: The ultimate styling spray for fine, limp and flyaway hair. Providing super body, and maximum volume, Maximizer holds the hair, whilst adding shine.
STRAIGHT HAIR: A heat activated gel that temporarily straightens hair and protects from heat damage.
THICK SIDE BRAIDS AT ERDEM
Styling your hair in a side-braid is a great way to let your hair dry naturally in the summer, giving it a break from heat-related damage. In the colder months when this isn’t possible, a side braid can be a girl’s best friend on days when you don’t have time to wash your hair! As seen at the Erdem show, make sure the braid doesn’t put too much traction on your hair or scalp, as this can cause breakage and even a type of hair loss called traction alopecia.
To get the look on unwashed hair, use a detangling spray to gently ease out any knots and then apply a dry shampoo to your roots for texture and body. If your hair is particularly frizzy, smooth on a lightweight smoothing cream to tame flyaways.
Suggested Philip Kingsley Products
ONE MORE DAY: a revolutionary, volumising dry shampoo with hair and scalp benefits. Adds body, bounce and shine to hair, while reducing sebum and soothing the scalp.
DAILY DAMAGE DEFENCE: A Harper’s Bazaar Hot 100 winner, this superb daily conditioning and detangling spray protects your hair from environmental weathering.
PREEN CREAM: An ultra-lightweight smoothing product that reduces the appearance of dry ends, tames frizz and ads shine without weighing the hair down.
SKY HIGH UPOS AT PPQ
Retro, sky high updos were all the rage at the LFW S/S 2014 PPQ show. Again, for hair to be this shiny and healthy, use of a weekly pre-shampoo conditioning treatment and a daily protective spray are invaluable.
To get the look, style your hair from wet with heavier weight smoothing products, so no hair sticks up around your hair line. If you have short hair, you can always purchase a clip on hair piece. However, we suggest you don’t use these too often as the weight of it can put stress on your tresses and cause breakage and even pulling out of hair from the follicle. Any hair ties used should be covered in fabric, as uncovered elastic bands can cut into your hair shaft. The same applied for clips.
Bobby pins do not have to be covered, but be careful when removing them so you don’t yank or snap off hairs!
To keep your style looking flawless throughout the day, use a weatherproof hair spray.
Recommended Philip Kingsley Products
SMOOTH CREAM: This rich cream tames frizz and defines waves to leave hair brilliantly shiny and under control. Has anti-static properties.
WEATHERPROOF HAIR SPRAY: This medium hold non aerosol hairspray gives lasting hold, shine and weather protection with no stickiness. A fab way to keep your updo in place all day long, no matter the weather.
For more hair trends from London Fashion Week, please take a look at our Pinterest Board dedicated to this years’ catwalk styles.
